B2B research based consulting is what we do.
We help businesses get to the heart of their most difficult problems and give unambiguous advice to help them thrive.
We're a full service market research agency with proven global expertise. We deliver incisive research based solutions and offer confident effective guidance to a wide range of clients, addressing a multitude of complex business problems. The partnerships we’ve developed with leading organisations prove the value our market intelligence brings to their business decision making.
The DWP has published the findings of our qualitative research among workers who have opted out. As part of our research with the first employers to implement automatic enrolment, we spoke to 50 employees who explained their reasons for leaving workplace schemes following automatic enrolment, their experience of this process and their general attitudes to saving for retirement. The DWP and the pensions minister continue to use research by RS Consulting to develop government policy on auto-enrolment. Read the report in full here.
DWP has published our latest Landscape and Charges Survey, examining how much members pay for their pensions.
Leapfrog’s reputation as a creative boutique agency precedes it. Its name has long been synonymous with qualitative flair and agility. Following a change of management and the move to London, the brand is facing an exciting future with confidence. We have a fantastic opportunity for a highly capable and ambitious qualitative research director to head the Leapfrog team.
Consumer qual experts, charismatic leaders, with an innovative approach to problem solving, exceptional strategic skills and commercial capability should apply! Full details here.
Here’s a an affectionate video tribute to RS Consulting founder and guiding light, Bryan Atkin, who retired in January. It appears on community TV channel DeeTV, and was put together by his daughter Mischke. The programme salutes Bryan’s pivotal role in all things RS Consulting over 30 years, and includes great interviews and anecdotes with RS people, past and present.
Bryan is one of our 3 founding partners and has been a leading light at RS ever since. He officially retires today, but, as those who know Bryan will testify, he’s not one for putting his feet up. So he’ll continue to advise us on the trickiest of challenges in the way only he can. To Bryan, a true research genius!
A star studded evening at the Roehampton Club saw RS Group awarded ‘Best company for Training & Development’ at the Wandsworth Business Awards. Martin Wootton and Andrew Wood collected the awards from Paul Ross, compere for the evening. On a night of high drama we were also finalists in the category ‘Best SME’ and ‘Best Green Business’. Photos here
The DWP has published the findings of our auto enrolment research in full. We explored the impact of auto-enrolment on 50 of the first employers to implement it, looking into early opt-out rates and eliciting employees’ reasons for opting out. The DWP and the pensions minister are already using the research to develop government policy on auto-enrolment further. Read the report in full here.
Kate Downer, Aino Pietikäinen and Charlotte Crichton with Sania Haq, Rhiannon Jones and Fiona Pannell
Consumer Futures commissioned this research to explore consumer experiences of price comparison websites in terms of awareness, trust and confidence, user behaviour, accessibility and usability, and potential related concerns. Read more
Are these decisions actually made?
If not why not?
Infographic based on our DWP report into Household financial decision making
Leapfrog, our fantastic consumer research agency, will be exhibiting at this year’s Marketing Week Live, Europe’s biggest marketing exhibition. They will be on stand F127 so please stop by and have a chat about how they can help you to understand your customers’ behaviour and create better marketing plans.
Martin Wootton of RS recently presented a paper titled “Customers’ customers as a source of competitive advantage” with Canon Europe at the annual Business Intelligence Group (BIG) conference (The Business of Evidence: Strategies for Growth). Martin presented alongside Canon’s Adam Gillbe. You can read the paper here.
We are currently recruiting for two positions, a Project Manager and a qual focussed Project Manager. If you are interested in working for us please visit this page and get in touch.
Kate Anderson has been promoted to Joint Managing Director of the RS Consulting Group. She replaces Phil Stubington, who has decided to step back from the role of Joint MD to focus on developing the Group’s strategic relationships with key accounts. Phil will also lead the Group’s innovation programme, capitalising on the success of its award-winning research platform, e-luminate.
We’re delighted to have been awarded the new Fair Data accreditation, issued by the Market Research Society (MRS). By displaying this logo, our clients and prospective clients can be confident that we adhere to the highest standards of data collection, processing and use. The Fair Data scheme was launched by the MRS in January 2013. Find out more
Martin Wootton is a keynote presenter today at the Gulf Print & Pack conference in Dubai. Martin will be taking to the floor alongside Canon to discuss the implications of the report we conducted on their behalf, identifying ways in which print providers can better meet their customers’ evolving needs. More details here
Hi, my name’s Amy and I’m the first Apprentice here at RS Consulting. You’ve probably heard of apprenticeships, they’re the new, innovative scheme to help young people combining practical training in a job with study, usually as an alternative to university. Read more
Hype or reality? Is 3D really going to be the disruptive technology it’s mooted to be or is it just another fad with no real practical application outside niche design sectors?
So Facebook has added another notch to its belt by acquiring yet another digital company, Oculus VR, makers of the upcoming Oculus Rift head-mounted virtual-reality display, for $2 billion. Of course this is nothing in comparison to the $19 billion recent acquisition of the free messaging app, Whatsapp. Read more
The UK has recently embarked on the most radical reform of pensions in recent memory, with all employers now obliged to automatically enrol most of their employees into a workplace pension. Read more
I’ve just re-read the chapter of Nudge called ‘Save more tomorrow,’ in which the authors consider ‘how private and public institutions might nudge people in directions that will make them a bit wealthier and more secure.’ Now, I reckon most of us are up for more wealth and more security. And as luck would have it, our latest report for DWP which looks at peoples’ experiences of automatic enrolment Read more
Marketing emails from companies I’ve recently made a purchase from usually have little effect on me; I usually delete them within the first 10 seconds of looking at them, unless they really stand out. However, one caught my eye the other day from a major UK airline Read more
It was very refreshing to hear Conny Kalcher, VP Marketing and Consumer Experiences of LEGO, talk at a recent Big Questions Live show about their approach to innovation and driving customer satisfaction. She spoke candidly about failures at LEGO, how they learnt from those, quickly adapted and put in place alternative plans. Read more
I reckon B2B marketing is much, much tougher than consumer marketing.
When you’re selling to businesses, there’ll typically be complex supply chains, multiple decision-makers and intricate contracts and deals to hammer out. Read more